📍 Exploring the Premier SOCIAL MEDIA MANAGEMENT Tools for Agencies in 2024: Top 10 Picks 📊🖥️🔻PART I .
🔸In The Dynamic Digital Landscape Of 2024, SOCIAL MEDIA MANAGEMENT TOOLS Empower Agencies To Navigate The Complexities Of Online Presence. The Top 10 Tools Offer Comprehensive Solutions, STREAMLINING CONTENT Scheduling, ANALYTICS, And COLLABORATION.
🔸From HOOTSUITE's Versatile Scheduling To Sprout Social's ROBUST ANALYTICS, Agencies Can Tailor Their Approach. Buffer's Simplicity Complements Later's Visual Focus, While COSCHEDULE Emphasizes Team Collaboration. Tailwind Stands Out For Instagram And Pinterest Scheduling, Providing Niche Options.
🔸These Tools Facilitate Strategic Planning, Content Optimization, And PERFORMANCE TRACKING, Enabling Agencies To Enhance Their Clients' SOCIAL MEDIA IMPACT And Stay Ahead In The EVER-EVOLVING WORLD Of Digital Marketing.
🎖️Essential Tools for Agencies: The Top 10 SOCIAL MEDIA MANAGEMENT Platforms of 2024 🌐📊🔻
🔻 In A Landscape With Over 10,000 Digital Agencies Solely In The U.S. 🇺🇲, Cultivating A Robust Social Media Presence Is Paramount For Brands Seeking Competitiveness.
🔻For Marketing Agencies OVERSEEING SINGLE Or MULTIPLE BRANDS, The Utilization Of The Right Toolset Is Crucial—From Project Management Software Ensuring Comprehensive Planning, Tracking, And Management Of Social Media Workflows To Content Collaboration Platforms. These Tools Act As Catalysts, Ensuring Optimal Team Efficiency And The Establishment Of A Winning Content Strategy.
🔻Elevate Your Social Media Prowess With This Curated List Of Today's Top 10 Social Media Management Tools, Tailored Specifically For Agencies Ready To Embrace A Competitive Edge!
💠 WHAT ARE SOCIAL MEDIA MANAGEMENT TOOLS?
Social media management tools help agencies and businesses manage their social media accounts more efficiently.
🔻These tools provide an array of features, such as:
✳️Planning and scheduling posts
✳️Social media monitoring
✳️Team collaboration
✳️Analytics and reporting
✳️Project management and campaign management
✳️And more
🔻All in all, they’re designed to reduce the time spent on busy work so that agencies can focus on valuable work.
💠 WHAT MAKES A GOOD SOCIAL MEDIA MANAGEMENT TOOL?
🔻A solid social media management tool should have the following aspects:
✳️Intuitive UI
✳️A calendar feature that offers an overview of content across multiple platforms
✳️Feedback and collaboration functionalities
✳️Approval workflows with custom or pre-set options
✳️ Accessible and scale-friendly pricing
♦️🔹1🔹CLICKUP 💻✅🔻
🔸 Best for all-in-one project management and team collaboration.
CLICKUP is a leading project management and productivity platform. At its core, ClickUp is designed as an all-in-one project management solution to help teams stay on top of their tasks, effectively manage every part of their workflow, and hit their goals.
🔻So why is this tool useful for marketing agencies? Here are a few reasons why:
1️⃣ Fully customizable platform packed with flexible features: It offers hundreds of powerful features, a user-friendly interface, and a fully customizable platform. This means you can configure CLICKUP in any way you need it to fit your project needs, use case, preferences, and workflow, making this tool the perfect match for any team, including social media marketing teams.
2️⃣ Project management and team collaboration: With CLICKUP, marketing teams will have access to advanced project management and collaboration features. Choose over 15 custom views to organize content marketing projects your way, a suite of tools, including CLICKUP Docs for blogs, wikis, SOPs, and other documentation needs, and collaborative Whiteboards for brainstorming, strategy planning, and mapping out concepts. Social media managers and teams can also find a lot of value in ClickUp’s Calendar view, where they can plan, coordinate, and manage their social media and content calendar.
3️⃣ Allows guests such as clients and external teams: As for communicating with clients and external teams, agencies can invite guests to join their Workspace and use the Sharing and Privacy settings to control what guests have access to.
🔸Granting clients access to CLICKUP means you get to work with them within the platform and use features such as Proofing that allows you to annotate images, videos, and PDF to for easy communication and speed up the feedback and approval process.
4️⃣ A library of customizable templates: CLICKUP offers a library of templates for every use case, including a beginner-level Social Media Template and the Modern Social Media Calendar Template to give a solid framework for your workflow in ClickUp.
🔸There’s also an advanced-level template to help you develop your social media strategy and manage all your work, teams, and client in one place—The Social Media Posts Template by CLICKUP!
📍BEST FEATURES
🎖️Over 15 custom views: 15+ custom views to visualize your work your way, including a Calendar view
🎖️Calendar view: Manage your social calendar, develop your social media content, and more in one view
🎖️Fully customizable platform: Customize ClickUp for any need. Use it for website project management, content management, and more
🎖️Proofing: Speed up the feedback and approval process by annotating directly on images, videos, and PDFs and tagging team members or clients
🎖️Tags: Add custom tags to organize your tasks by category
Priority flags: Mark your tasks as urgent, high, normal, and low priority to ensur
🎖️Priority flags: Mark your tasks as urgent, high, normal, and low priority to ensure your team knows what to prioritize
Customizable templates: Choose from over 1,000 customizable templates for every use case, including content calendar templates
🎖️Mobile app: ClickUp is available on mobile. Access your work at any time from anywhere
🎖️Integration capabilities: Connect ClickUp to over 1,000 other work tools to bring all you work in one place and streamline your workflow
📍PRICING
✳️ Free plan: Forever
✳️ Unlimited: $7 per member/month
✳️Business: $12 per member/month
✳️Enterprise: Contact sales for pricing
✳️ Customer ratings and reviews
✳️G2: 4.7 out of 5 (6,547 reviews)
✳️ Capterra: 4.7 out of 5 (3,602 reviews)
♦️🔹2🔹PLANABLE 🌐🖥️🔻
1️⃣ PLANABLE, A Standout In 2024's Social Media Management Landscape, Streamlines Collaboration For Marketing Teams. This Innovative Platform Centralizes The Content CREATION And APPROVAL PROCESS, Facilitating Seamless Workflows. With A User-Friendly Interface, PLANABLE Enables Teams To VISUALIZE And REFINE CONTENT In A Real-Time, Collaborative Environment.
2️⃣ Its Intuitive Features Include Post PREVIEWS, FEEDBACK LOOPS, And SCHEDULING CAPABILITIES Across Multiple Channels. This Tool Enhances Team Efficiency, Reduces Approval Delays, And Ensures A Cohesive Brand Presence On Social Media.
3️⃣ PLANABLE's Emphasis On Simplicity And COLLABORATION MAKES It An Indispensable Asset For Agencies And Marketing Teams Aiming For Cohesive And Efficient SOCIAL MEDIA MANAGEMENT.
💠 BEST FOR CONTENT COLLABORATION 🔻
🔻PLANABLE is a content planning and collaboration tool that helps marketing teams plan, preview, approve and collaborate on their social media content.
🔸With PLANABLE, you can easily share post ideas with your colleagues and clients and receive real-time feedback in the same place. With their latest update, Universal Content, teams can create and collaborate on any kind of content: social media posts, newsletters, blogs, product descriptions, and anything in-between.
🔸There are several ways in which PLANABLE streamlines content approval. For starters, users PLANABLE can opt for one of 4 approval workflows — None, Optional, Required, and Multiple levels of approval. The latter enables users to customize their approval in whichever setup suits their situation and adds an extra layer of security by having posts go through an approval chain before publication. For example, you can make it so that a post has to first go through the client’s legal before publication.
🔸PLANABLE’s intuitive interface also makes collaboration between different teams effortless.Your team’s conversations are contained within a single platform, and you can easily tag other members to start discussions or review content. That’s because conversations are displayed right next to the post in question in the form of comments and replies.
🔸There’s also external collaboration. Content and comments can be set to “internal” until you’re 100% sure it’s ready for the client’s approval. As for clients, there’s the option to generate a link leading directly to the post, making it super easy for the client to just jump and share their thoughts in the comments.
🔸Whether you’re a boutique marketing agency or running lots of different clients, PLANABLE provides the tools to streamline collaboration processes to get better results from your campaigns. You can start with planning a product launch and use PLANABLE to sync the content from all channels (social media, blog, emails, banners, etc.).
📍BEST FEATURES
🎖️Multi-level and custom approval workflows
🎖️Sync and/or tweak posts for social media platforms (not available for universal content yet)
🎖️Intuitive and sleek calendar view
🎖️Customizable filters for your content that can be saved as Custom Views
🎖️Five ways to view content (Grid, List, Feed, Calendar)
🎖️Real-time collaboration
🎖️An in-app image editing tool
🎖️Integration with major social media platforms
📍PRICING
✳️Free plan
✳️Basic: $13 per user/month
✳️Pro: $26 per user/month
✳️Enterprise: Contact for pricing
✳️Customer ratings and reviews
✳️G2: 4.6 out of 5 (548 reviews)
✳️Capterra: 4.5 out of 5 (305 reviews)
♦️🔹3🔹HOOTSUITE 📋💲🔻
1️⃣ HOOTSUITE, A Social Media Management Powerhouse, Continues To Dominate In 2024. Renowned For Its Versatility, It Empowers Users To Schedule, Monitor, And Analyze Content Across Various Platforms. With A User-Friendly Dashboard, HOOTSUITE Streamlines Social Media Workflows, Making It An Essential Tool For Businesses And Agencies.
2️⃣ Its Analytics Provide Valuable Insights, Aiding In Strategy Refinement. HOOTSUITE's Collaborative Features Facilitate Team Coordination, Ensuring Seamless Content Execution.
3️⃣ Whether Managing Multiple Accounts Or Engaging With Audiences In Real-Time, HOOTSUITE Remains At The Forefront, Offering A Comprehensive Solution For Social Media Professionals, Further Solidifying Its Position As A Go-To Platform In The Dynamic Digital Landscape.
💠 BEST FOR CONTENT CREATION AND REPORTING AGENCIES 🔻
🔸HOOTSUITE is one of the oldest and most prominent social media management tools out there. Hootsuite has made a name for itself as one of the go-to solutions for agencies seeking to invest in their social media marketing efforts.
🔸HOOTSUITE features many functionalities expected from a social media tool of its caliber, including social media post scheduling, monitoring, task management, and performance reporting. Thanks to its equal mix of reporting and project management functionalities, Hootsuite is a good solution for agencies juggling performance and creative-heavy projects.
📍 BEST FEATURES 🔻
🎖️Managers can assign specific social media posts to specific team members.
🎖️Hootsuite’s calendar offers three ways to view the calendar (List, week, month) and two subviews (by post status or social network)
🎖️Detailed analytics & reporting features
📍LIMITATIONS🔻
🔹No centralized media library to share assets
🔹Relatively limited collaboration features compared to other tools
🔹Steep pricing
🔹No version control for posts
🔹There’s no way to share posts with guests
📍PRICING 🔻
✳️PROFESSIONAL: $99 PER MONTH
✳️TEAM: $249 PER MONTH
✳️BUSINESS: $739 PER MONTH
✳️ENTERPRISE: CONTACT FOR PRICING
✳️CUSTOMER RATINGS AND REVIEWS
✳️G2: 4.1 OUT OF 5 (3,840 REVIEWS)
✳️CAPTERRA: 4.4 OUT OF 5 (3,412 REVIEWS)
♦️🔹4🔹AGORAPULSE 🔻
1️⃣ AGORAPULSE, A Pivotal Player In 2024's Social Media Management, Stands Out For Its All-In-One Solution. Tailored For Businesses And Agencies, It Excels In Content Scheduling, Engagement, And Analytics.
2️⃣ AGORAPULSE's Unified Dashboard Simplifies Social Media Workflows, Allowing Users To Efficiently Manage Multiple Platforms. Robust Features Include Social Inbox Consolidation, Collaboration Tools, And Detailed Reporting. The Platform's User-Friendly Interface Enhances Accessibility, Making It A Go-To For Professionals.
3️⃣ AGORAPULSE's Emphasis On Community Engagement, Moderation, And Comprehensive Analytics Positions It As An Indispensable Tool For Those Aiming To Maximize Social Media Impact, Fostering Efficient, Organized, And Impactful Digital Interactions.
🔹AGORAPULSE is a social media management platform that offers scheduling and task management functionalities. What sets AGORAPULSE apart from other social media tools for agencies is its range of marketing-adjacent niches, from analytics, keyword monitoring, and social listening to project management.
📍BEST FEATURES 🔻
🎖️Visual content calendar
🎖️Shared calendar add-on for external collaboration
🎖️Covers a wide range of social media marketing tasks
🎖️Solid social media project management functionalities
📍 LIMITATIONS 🔻
🔹No multi-level approval
🔹Steep learning curve
🔹UI can be improved
📍PRICING 🔻
✳️FREE PLAN
✳️STANDARD: $49 PER USER/MONTH (BILLED ANNUALLY)
✳️PROFESSIONAL: $79 PER USER/MONTH (BILLED ANNUALLY)
✳️ADVANCED: $119 PER USER/MONTH (BILLED ANNUALLY)
✳️CUSTOM: CONTACT FOR PRICING
📍CUSTOMER RATINGS AND REVIEWS🔻
🔹 G2: 4.5 OUT OF 5 (871 REVIEWS)
🔹 CAPTERRA: 4.6 OUT OF 5 (698 REVIEWS)
♦️🔹5🔹SPROUT SOCIAL 🔻
🔸BEST FOR SOCIAL MEDIA MONITORING
1️⃣ SPROUT SOCIAL is a social media management tool designed for agencies. SPROUT SOCIAL allows you to easily manage multiple accounts in one platform and collaborate across teams. You can also measure the success of your campaigns with its detailed analytics and reporting features.
2️⃣ Finally, another great SPROUT SOCIAL feature is its expansive asset library. Since agencies are, by definition, asset-reliant, Sprout’s asset library provides tons of value by offering an entire sub-platform where agencies can share, manage and distribute assets with teams and clients.
📍BEST FEATURES 🔻
🎖️Smart inbox to quickly sort through requests and work
🎖️Asset library with two ways to view it that allows for quick and easy asset management
🎖️Rich analytics, social listening, and monitoring features
🎖️External collaboration is easy and straightforward
📍LIMITATIONS 🔻
🔹Steep pricing for small-sized agencies
🔹Cannot group posts in the calendar
🔹No drag and drop option in the calendar
📍PRICING🔻
✳️STANDARD: $249 PER MONTH
✳️PROFESSIONAL: $399 PER MONTH
✳️ADVANCED: $499 PER MONTH
✳️ENTERPRISE: CONTACT FOR PRICING
📍CUSTOMER RATINGS AND REVIEWS
🔹G2: 4.4 out of 5 (2,367 reviews)
🔹Capterra: 4.4 out of 5 (550 reviews).
📍Exploring the Premier SOCIAL MEDIA MANAGEMENT Tools for Agencies in 2024: Top 10 Picks 📊🖥️, 🎖️PART II 🎖️.