📍Exploring the Premier SOCIAL MEDIA MANAGEMENT Tools for Agencies in 2024: Top 10 Picks 📊🖥️ , 🔻PART II 🔻 .
🔻Navigating the Digital Landscape of 2024: Unleashing the Power of SOCIAL MEDIA MANAGEMENT TOOLS
🔸 Empowering Agencies in the Online Realm, the Top 10 Tools Provide Holistic Solutions for Seamless Content Scheduling, Analytics, and Collaboration. From the Versatility of Hootsuite to Sprout Social's Robust Analytics, Agencies Can Tailor Their Strategies. Buffer's Simplicity Aligns with Later's Visual Focus, While CoSchedule Prioritizes Team Collaboration. Tailwind Excels in Niche Options for INSTAGRAM and PINTEREST Scheduling.
🔸 These Tools Play a Vital Role in Strategic PLANNING, CONTENT OPTIMIZATION, and PERFORMANCE TRACKING, Enabling Agencies to Amplify Their Clients' Impact on Social Media and Stay Ahead in the Ever-Evolving World of DIGITAL MARKETING.
📍 Exploring Crucial Agency Resources: Revealing 2024's Top 10 SOCIAL MEDIA MANAGEMENT Platforms 🌐📊🔻 - PART II
♦️🔹6🔹BUFFER 📋💻🔻
1️⃣ BUFFER Is A Social Media Management Platform That Helps Users Schedule And Analyze Their Posts Across Various Platforms Like FACEBOOK, TWITTER, And INSTAGRAM.
2️⃣ It Enables Efficient Content Sharing, Allowing Individuals And Businesses To Plan Posts In Advance, Ensuring A Consistent Online Presence. BUFFER Provides Analytics To Track Engagement And Optimize Posting Strategies.
3️⃣ Its USER-FRIENDLY Interface And Collaboration Features Make It Popular For Managing Social Media Campaigns, Fostering Effective Communication And Saving Time For Users Seeking An Organized And Streamlined Approach To Their Online Content Distribution.
🔻BEST FOR INTEGRATIONS, REPORTING, MANAGEMENT 🔻
🔸While BUFFER has made a name for itself thanks to their many integrations, they are also a powerful tool for agencies of all sizes.
🔸BUFFER lets you easily create and schedule posts across multiple social media accounts. Its excellent analytics lets you track post performance, report on your progress, and compare yourself to competitors. Plus, its bulk scheduling feature makes it the perfect tool for agencies with a high client roster.
📍BEST FEATURES 🔻
🎖️Lots of integrations, including Canva
🎖️Campaign tracking and management; you can create content in the campaign window and track scheduled, published, draft posts and approvals
🎖️Has a pricing plan literally for agencies
📍 LIMITATIONS 🔻
🔹There are no labels and tags for posts, which are pretty much essential in large-scale social media initiatives
🔹Doesn’t allow collaborating with external teams
🔹Hootsuite’s approval infrastructure is a tad limited in the sense that aside from a 1 to 1 approval workflow, users can’t structure approvals by layers
📍PRICING 🔻
✳️FREE PLAN
✳️ESSENTIALS: $6 PER CHANNEL/MONTH
✳️TEAM: $12 PER CHANNEL/MONTH
✳️AGENCY: $120 FOR 10 CHANNELS/MONTH
📍CUSTOMER RATINGS AND REVIEW 🔻
🔹G2: 4.3 OUT OF 5 (971 REVIEWS)
🔹CAPTERRA: 4.5 OUT OF 5 (1,390 REVIEWS)
♦️🔹7🔹SENDIBLE 💻📋🔻
1️⃣ SENDIBLE Is A Comprehensive Social Media Management Platform Designed For BUSINESSES And AGENCIES. It Facilitates SCHEDULING And ANALYZING POSTS ACROSS Various Social Media Platforms, Streamlining Content Distribution.
2️⃣ SENDIBLE's Advanced Features Include COLLABORATION TOOLS, SOCIAL LISTENING, And ANALYTICS To Enhance Engagement And Measure Campaign Success. It Supports Managing Multiple Accounts And Provides A Unified Dashboard For Efficient Monitoring.
3️⃣ The Platform Stands Out For Its User-Friendly Interface And Customizable Reporting, Making It A Valuable Tool For MARKETING PROFESSIONALS Aiming To Optimize Their Social Media Strategies, Ensuring A Cohesive And EFFECTIVE ONLINE PRESENCE.
🔸Next up on the list is SENDIBLE, a powerful tool designed to help agencies manage their social media accounts. SENDIBLE offers a decently-diverse array of features, including content calendars, automated messages, and reporting capabilities. Additionally, SENDIBLE allows users to collaborate with clients and team members on projects in real time.
🔸SENDIBLE has a couple of features that set it apart from similar tools, such as DM monitoring and a client dashboard. The latter does an excellent job of streamlining team-client management. Also worth mentioning are the built-in image editor and topic suggestions.
📍BEST FEATURES 🔻
🎖️Users can sync and edit posts across social multiple social media platforms instead of editing each post individually
🎖️Intuitive social media calendar that is very easy to use
🎖️DM monitoring
🎖️Client Connect enables clients to connect their socials to the Client Dashboard without giving away their login credentials
🎖️Custom approval workflows for clients and social media teams
📍LIMITATIONS 🔻
🔹Mobile experience can be improved
📍PRICING 🔻
✳️CREATOR: $29 PER MONTH
✳️TRACTION: $89 PER MONTH
✳️SCALE: $199 PER MONTH
✳️CUSTOMER RATINGS AND REVIEWS
✳️G2: 4.5 OUT OF 5 (832 REVIEWS)
✳️CAPTERRA: 4.5 OUT OF 5 (116 REVIEWS)
♦️🔹8🔹LATER ✅💲🔻
🔸LATER Is A Popular Social Media Scheduling Platform, Simplifying Content Planning For Individuals And Businesses. Focused On INSTAGRAM, It Supports Scheduling Posts, Stories, And Carousel Content, Aiding In Maintaining A Consistent And ENGAGING ONLINE PRESENCE.
🔸LATER's Visual Content Calendar And Drag-And-Drop Functionality Enhance User Experience, While Its Analytics Feature Provides Insights Into Post Performance. The Platform's Linkin.Bio Tool Enables Users To Create A Clickable Landing Page From Their INSTAGRAM BIO, OPTIMIZING TRAFFIC REDIRECTION.
🔸With Its User-Friendly Interface And Strategic Tools, Later Is Valuable For Efficient Social Media Management And STRATEGIC CONTENT DISTRIBUTION.
🔸Additionally, LATER’s visual media library makes storing and organizing visual content easy, enabling users to quickly find the PERFECT PHOTO or VIDEO for their next post. With powerful features like these, it’s no wonder Later has become one of the most popular agency social media management tools.
📍BEST FEATURES 🔻
🎖️Integration with WordPress
🎖️Ease of use and clean interface
🎖️Robust media library that makes asset management for teams and client management easier
🎖️Supports Link in Bio
📍LIMITATIONS 🔻
🔹No Google Profile (previously Google My Business) integration
🔹Somewhat inflexible pricing. For example, the Starter and Growth plans set limits to 30 and 150 posts per social, respectively
🔹Starter plans limits analytics data to up to three months of data
📍PRICING
✳️STARTER: $18 PER MONTH
✳️GROWTH: $40 PER MONTH
✳️ADVANCED: $80 PER MONTH
📍CUSTOMER RATINGS AND REVIEWS
🔸G2: 4.6 OUT OF 5 (289 REVIEWS)
🔸CAPTERRA: 4.4 OUT OF 5 (358 REVIEWS)
♦️🔹9🔹PLANOLY 🖥️📋🔻
1️⃣ PLANOLY Is A Powerful INSTAGRAM Planning And Marketing Platform, Catering To Businesses And Influencers. It Simplifies Content Scheduling, Offering A Grid Preview For Cohesive Visual Planning.
2️⃣ PLANOLY's AUTO-POST Feature And NOTIFICATIONS STREAMLINE The Posting Process. The Platform Excels In Analytics, Providing Engagement Metrics And Hashtag Performance Insights. With A USER-FRIENDLY Interface, It Aids In Creating An Aesthetically Pleasing Instagram Feed.
3️⃣ PLANOLY Also FACILITATES COLLABORATION Through Its Team Management Feature. Valued For Its Organization And Analytic Capabilities, PLANOLY Is A GO-TO TOOL For Those Seeking Strategic Instagram Management And Content Optimization.
🔸PLANOLY is another excellent choice for agencies looking to optimize their social media workflow. This popular scheduling platform works with Instagram, Pinterest, Twitter, Facebook, and other major platforms.
🔸PLANOLY provides a simple visual interface that helps you collaborate, plan campaigns, track performance metrics, and analyze results. PLANOLY also makes it easy to create stunning visuals by offering over seven million stock photos, graphics, and branded fonts.
📍 BEST FEATURES 🔻
🎖️Supports Link in Bio
🎖️Robust, in-app TikTok video planner
🎖️Supports cross-posting between platforms (for example, TikTok videos to YouTube shorts)
📍LIMITATIONS 🔻
🔹Free trial period lasts only seven days
🔹Small agencies may find PLANOLY inaccessible because the Starter Plan puts a cap on the number of monthly uploads .
📍PRICING 🔻
✳️STARTER: $13 PER MONTH
✳️GROWTH: $23 PER MONTH
✳️PROFESSIONAL: $43 PER MONTH
📍CUSTOMER RATINGS AND REVIEWS 🔻
🔹G2: 4.3 OUT OF 5 (64 REVIEWS)
🔹CAPTERRA: 4.5 OUT OF 5 (46 REVIEWS)
♦️🔹10🔹LOOMLY 🖋️📊🔻
1️⃣ LOOMLY Is A Versatile Social Media Calendar Tool Designed For CONTENT PLANNING And COLLABORATION. Tailored For BUSINESSES And MARKETING Teams, It Supports Various Social Platforms, Streamlining The Scheduling Process.
2️⃣ LOOMLY's Key Features Include A DYNAMIC CONTENT CALENDAR, POST PREVIEWS, And ANALYTICS, Providing Insights Into Audience Engagement. With Collaborative Functionalities, It Facilitates Teamwork And Approval Workflows. The Platform's Responsive Design Ensures Accessibility Across Devices.
3️⃣ LOOMLY Stands Out For Its USER-FRIENDLY Interface And Focuses On Simplifying The Content Creation And Scheduling Journey, Making It A Valuable Asset For Those Aiming To Optimize Their SOCIAL MEDIA STRATEGY.
🔸The final entry in our round-up of the best social media tools for agencies is LOOMLY.
🔸LOOMLY offers an intuitive user interface makes scheduling and publishing posts effortless and allows users to preview posts across all their different channels and set up automated approval processes with customizable roles and permissions.
🔸The latter feature gives agency teams greater control over their clients’ content while ensuring brand consistency. Using LOOMLY, agencies can also analyze their content’s performance with detailed reports on engagement, reach, and other metrics. All of this makes LOOMLY the ideal choice for agencies looking to improve their efficiency in social media management.
📍BEST FEATURES 🔻
🎖️Supports Snapchat integration
🎖️Customizable team workflows for approving and publishing social media content
🎖️Suggested post ideas and RSS feeds to inspire your team
📍LIMITATIONS 🔻
🔹No workspaces or folders
🔹Manual Instagram and Facebook post publishing
🔹UI issues with filters
📍 PRICING 🔻
✳️BASE: $35 PER MONTH
✳️STANDARD: $7 PER MONTH
✳️ADVANCED: $172 PER MONTH
✳️PREMIUM: $359 PER MONTH
✳️ENTERPRISE: CONTACT FOR PRICING
📍CUSTOMER RATINGS AND REVIEWS 🔻
🔸G2: 4.6 OUT OF 5 (1,307 REVIEWS)
🔸CAPTERRA: 4.7 OUT OF 5 (476 REVIEWS)
🚨 STEAMLINE YOUR WORKFLOW AND MANAGE MULTIPLE ACCOUNTS WITH SOCIAL MEDIA TOOLS 🔻
🔻The best social media management tools for agencies depend on their specific needs and size. Larger agencies may require more advanced solutions with deeper automation and analytics capabilities.
🔻In contrast, smaller ones could make do with more straightforward solutions that offer enough features to perform the basics. No matter what your needs are, there is a social media scheduling platform out there that can meet them—you just have to choose the one that gives you the features and the flexibility to support your growing needs and scaling business!.